First, a spoiler. I'm not impressed. I'm happy to explain precisely why I don't like it, of course, but if you don't want to read an unimpressed review, stop reading right now. (Better yet, hop out to a shop and try it for yourself; perfume is a very personal thing, so you may find you love it!)

Okay. If you're still reading, I'll continue...

First of all, it's pink. Yes, it's Yet Another Pink Perfume. The design for the box is lovely, though, with a solid black rose on a field of pink, very stylish. The bottle is pretty ordinary, but nice enough. Not iconic or anything.

My initial response to the top notes was, "Wow, I wasn't expecting that! What is it? That's different...." It's a floral-spicy sort of opening, featuring notes of forget-me-not, orange blossom, and pink pepper, and it's the pepper that got my attention. Nice.

Unfortunately, it goes downhill from there. The heart is pretty ordinary lush floral arrangement of rose, peony, and lily of the valley, although the lily of the valley is not prominent (normally I recognise it right away, because I love it, but I was surprised to see it's there when I looked up the notes!). It's a nice blend, and the pepper seems to linger for a reasonable amount of time as the heartnotes take full control, but my overall reaction is just... eh. It's nice. Well-balanced, but nothing that excites me at all. I will say that the heartnotes seem to last a good long while. On my skin, anyway, this fragrance has good staying power.

Base notes are very ordinary patchouli, sandalwood, and musk. Lingers nicely, but I'm so unenthused about the fragrance in general that I don't really care. It seems a shame that a well-balanced, long-lasting fragrance of obvious quality is so... well... unexciting.

I would really have expected a perfume with a Kate Moss brand to be a little more unusual. She's this heroin-waif, rock-and-roll-chick, cocaine snorting, rehab woman with the face that launched a thousand ads. I would have expected a note of maybe leather, or to have that nice pepper note carry through the fragrance in a more meaningful way. It's a nice fragrance, and I'm sure people will like it and it will do well enough, but it just makes me feel like I've smelled it all before. Then again, with the way Kate's face has been ubiquitious, on every billboard, in every magazine, on every tabloid, maybe a fragrance that has been there and done that says more about her than I think... For some reason, this fragrance just makes me think "bandwagon".

Anyway, it's a nice floral fragrance, and I do urge people to give it a try on their own (as I always do). If you're a fan of well-balanced florals with a woody base, you might find this suits you quite well.