World's First Spiritual Perfume Introduced; Virtue® Reminds Wearer of God
Wed, 04 Apr 07
The world's first spiritual perfume - Virtue(R) - was premiered this week by IBI, a niche fragrance company in Orange, CA. Based upon an inspired Biblical formula, the perfume is designed to be a reminder of God, Christ, spiritual self and soul.
Virtue - (c) Send2Press"We turned to the Bible to seek inspiration about which items to include and became convinced that a formulation would reveal itself," explains Rick Larimore, IBI's chief executive officer. "Creating Virtue(R) has been an adventurous journey through fragrance and scripture, with remarkable miracles confirming our choices."'
Virtue®’s subtle blend includes top notes of apricot (the real “forbidden fruit”), pomegranate and fig that transition to a gentle heart of iris, warming to a golden base of rich, exotic woods of frankincense, myrrh, aloe, and spikenard. Several ingredients cost up to $4,000 per kilogram, making Virtue® a truly precious mixture of oils. It is available in a 1.7-fluid ounce French bottle and over cap with 24-kt gold raised lettering on the bottle and embossed gold foil lettering on the box, pamphlet enclosed.
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Having not smelled it, I can't comment on the actual fragrance, but the marketing is... interesting. Who knew God wore perfume?
